Shifting from AI curious to AI fearless.

Most teams are already dabbling with AI. A prompt here, a tool there. But dabbling won’t change the fundamentals.

We don’t chase shiny things. We show you where to begin, what to change, and how to build systems that stick.

Once you do, the work gets faster. The process gets clearer. And your team gets time back to do what they’re actually good at.

Abundance is closer than you think.

Less Learning, More Doing

At Woolf & Hale, we use your real business challenges to guide our unique approach, turning curiosity into confidence, and fear into momentum. As we move forward together, we embed the right tools, solve what matters, and build better habits that last.

We work with brand teams, marketers, agencies and creative leads

People leading through change. People under pressure to move, but needing support and guidance.


“I’m worried AI will take away the thinking.”
 You’re right to protect the creative process. That’s why we show you how to use tools to get more thinking time back, not take it away.

“I know we’re supposed to be using AI, but I’m not sure it’s helping.”
Teams and individuals are using it. Few are using it well. We help you focus on what works and drop what doesn’t.

“My team’s already stretched. I don’t know how we take this on.”
This isn’t more work. It’s a smarter way to do what you’re already doing. Our process is deliberately bite sized and manageable.

"AI feels too risky to bring into our workflows."
We’ll make it safe, simple, and aligned with your goals and governance.

We’ve worked in the same rooms you’re in now

We’ve led brand, strategy and creative teams inside global businesses. We’ve sat in agencies pitching at pace. We’ve worked across categories, deadlines, layers, and pressure. We’ve been at the cutting-edge of AI long before it became hype.

We’ve spent time at places like MTV, Google, Bacardi, and BBH. We’ve built work for Unilever, Dyson, Samsung, O2 and more.

So we know how things actually run, how decisions get made, where things get stuck, and how good work often gets lost in the process.

And now, with a thorough understanding of the AI opportunity, we help teams use it in ways that bring joy to their work.

Training designed to align to your needs

Every session here was built around the real gaps we kept hearing, leaders unsure how to talk about AI, creatives split, teams not sure what to trust, strategists using old methods, and producers quietly ahead of it all. That’s what this is for.

Thinking Labs
Built to shift how you think. Considered sessions that help you explore, test, and see AI in a new light.

Action Tools
Designed to get things moving. Sharp workshops that unlock progress and solve real problems.

See the Woolf & Hale courses below

  • Thinking Labs

    These are calm, practical sessions designed to help you understand AI without the hype. Built for people who want space to explore, test, and ask questions. You’ll leave with a clearer view of what’s useful, and what’s not.

  • Brace for impact

    A hands-on session for Creatives to see what fits your process - the most amazing creative partner you’ll ever have


    Narrative: You’ve heard a lot about what AI’s going to do to creativity. This session is about what it might do for it. It’s calm, practical, and built for people who care about their craft. No pressure to perform. No need to pretend you’re convinced. Just time to try it out and see what actually helps.

    In 2 hours you will: Leave with a sharper view, some honest answers, and a better sense of how this fits into your work. Or doesn’t.

    Format: Online or in-person
    Time: 2 hours

  • Be the smartest person in the room

    A private space for C-suite to get sharp on AI, fast

    Narrative: The most valuable session you’ll have. Time to ask the hard questions, test real thinking, and build your own confident view of AI in a one-to-one setting. How you talk about it, where it fits your business, and what’s worth acting on.

    In 90 minutes you will: Walk away with the language, clarity, and focus to lead AI conversations — not follow them.

    Format: Private 1:1. Online or in-person
    Time: 90 minutes or custom programme

  • Smart in, smart out

    A working session for Strategists to stretch your thinking, not replace it


    Narrative: Better questions get to better thinking. This short session is built to show how AI can help you lead smarter discussions, uncover sharper insights, and guide creative that matters.


    In 2 hours you will: Rethink your approach, challenge your habits, and leave with a few new moves you’ll actually use.


    Format: Online or in-personTime: 2 hours

  • Just enough to be dangerous

    Producers: Know what’s possible, and what’s nonsense


    Narrative: This is a crash course in real-world AI. Just the things you need to keep projects on track and teams aligned and happy. You’ll learn where to push, when to say no, and how to keep the workflow flowing.


    In 2 hours you will: Leave with a clearer head, sharper judgment, and the confidence to call the shots.


    Format: Online or in-person
    Time: 2 hours

  • Action Tools

    These are hands-on workshops built to unblock, unlock, and push things forward. Fast. We go straight into your real world, working with your tools, teams, and tension points to deliver momentum that lasts.

  • Wall-to-wall Workflows

    For In-house marketing teams to discover opportunities to improve every internal process with AI

    Narrative: We will collaborate to understand how AI can enable better, faster outputs in your business. This is an extensive audit session where we will work together to understand your workflow — from audience and planning, to operations, creative, media, and delivery. And uncover potential improvements.

    In 2 sessions you will: Map clear opportunities across your process and deliver (post session) a coherent and complete blueprint for AI enablement.

    Format: In-person preferred, online available
    Time: 2 x 4 hour sessions

  • Unstuck

    For Creative Directors. One day. One problem. Solved.

    Narrative: This session is for when the brief’s flat, the team’s stuck, or the solution just won’t land. We bring sharp thinking, the right tools, and focused time to move it forward, in a flash.


    In one day you will: Walk away with a clear idea, a working prototype, or a better way of doing what’s been stuck.

    Format: In-person
    Time: 1 day

  • Building the blueprint

    Helping agency Leaders get a point of view and a plan in 4 hours


    Narrative: This is a focused working session to get your agency’s position on AI clear, fast. You don’t need more talk. You need a direction. Where you stand, how it works for your offer, and what happens next.


    In 4 hours you will: Leave with a defined POV on AI, a simple plan, and the confidence to get your people motivated around it.


    Format: In-person preferred, online available
    Time: 4 hours

Let’s find the simplest place to start

We offer a free 30-minute session to understand where you are, how your team works, and where the real opportunity might be. It’s a chance to spot where the business is ready, and where a small shift could make a big difference.